Notes on building contractor websites — design, performance, and the work behind the work.
Most articles on this topic are listicles of screenshots with no analysis. This post walks through two roofing websites built for different markets — and what separates one that converts from one that just looks fine.
Most answers dodge the numbers. This one doesn't. Here's what roofing contractors actually pay for a website in 2026 — and what drives the price up or down.
Most roofers blame the campaign when Google Ads leads dry up. The real problem is usually the landing page — and the structure depends on the searcher's intent.
A modern-looking website can still fail to bring calls or quote requests. Here’s what actually drives leads for local service businesses.