YourCustomersAreSearching.
They'reFindingSomeoneElse.

Custom websites for contractors. Built to rank locally, convert visitors into calls, and pay for themselves.

The Reality

Most contractor websites don't generate leads.

They're slow. They're built on templates. They have no strategy behind them.

Homeowners search, land on the site, and leave without calling.

You paid for a website. You didn't get a sales tool.

We build the sales tool.

Three ways local services convert

An emergency call isn't a renovation quote isn't a recurring service signup. We design around how the customer actually buys.

HVAC, Plumbing, Urgent Repairs

The Emergency Lane

When the visitor has an urgent problem, the site reduces thinking and increases immediate contact. The conversion mechanic is panic-to-call, not pitch-to-decide.

The visitor's already moving. Phone in hand, problem named, time-bound. The design doesn't pitch — it recognizes the motion and removes friction from it. Phone CTA above the fold so they don't scan for it. Service area visible before they think to ask. Contact form built for seconds, not minutes.

Typically a $700 Lead Gen build.

Northbay HVAC — homepage hero showing dusk-lit Sonoma County home with warm window glow over a deep slate exterior

Primary TypefaceHeadings

FrauncesRegular

#0D1218

Slate Black

#EDE5D4

Warm Cream

#D4A373

Window Amber

#232B37

Dusk Border

Northbay HVAC — request-service form with two-tap phone CTA, ZIP capture, and same-day window indicator

Northbay HVAC — homepage hero showing dusk-lit Sonoma County home with warm window glow over a deep slate exterior

Cedarline Roofing Co. — homepage hero showing golden-hour Hill Country custom home with standing-seam metal roof

Primary TypefaceHeadings

Source Serif ProLight

#F6F2EB

Warm Paper

#2D3848

Dusk Navy

#A04C2C

Weathered Copper

#1F2024

Charcoal

Cedarline Process page methodology centerpiece — eight-step assessment-to-quote sequence with annotated callout pins

Roofing, Renovation, Exterior Projects

The High-Ticket Trust Build

When the service is expensive and trust-sensitive, the site has to make the business feel legitimate before asking for the quote. The conversion mechanic is risk reduction, not urgency.

The visitor isn't in a hurry. They're three quotes deep, comparing photos, looking for the reason to disqualify. The design assumes skepticism is the starting point, not optimism. Process clarity tells them what happens after they submit, before they submit. Trust signals are specifics — materials, decisions, timelines — not adjectives.

Typically a $1,500+ Full Site build.

Cedarline Roofing Co. — homepage hero showing golden-hour Hill Country custom home with standing-seam metal roof

Pest Control, Lawn Care, Maintenance

The Subscription Lane

When the buyer is signing up for ongoing service, the site has to communicate ease, predictability, and no-surprise billing. The conversion mechanic is commitment reassurance, not urgency or trust theatrics.

The visitor isn't booking one job. They're picking who shows up next month, and the month after that. They're sensitive to surprise costs and to lock-in. Plan pricing visible on the home page, not gated behind a quote form. Cancellation policy in primary copy, not the FAQ. Visual tone signals routine, not urgency.

Typically a $700 Lead Gen build.

Marshlight Pest Control — homepage hero with quiet warm-cream background, deep matte navy plan card, and marsh-gold accent

Primary TypefaceHeadings

Iowan Old StyleRegular

#FAFAF8

Warm Cream

#1A2332

Deep Navy

#C8A876

Marsh Gold

#1A1A1A

Charcoal

Marshlight Pest Control — service-plan card with monthly cadence, transparent pricing, and visible cancellation policy

Marshlight Pest Control — homepage hero with quiet warm-cream background, deep matte navy plan card, and marsh-gold accent

Two Options. Clear Pricing.

Pick the build that fits your business — or let us recommend one.

Lead Gen Site

$700flat

A lean, conversion-focused one-pager built to generate calls and quote requests.

Custom one-page lead-gen design
Mobile-first, fast-loading build
Click-to-call & contact form
Copy written around your market and services
Basic on-page SEO setup
Live in 48–72 hours

$350 deposit to start · $350 on approval

Care available from $199/mo

Full Business Website

$1,500and up

A full business site with multiple pages, deeper content, and broader online presence.

Multiple pages (services, about, gallery)
Everything in the Lead Gen Site
Expanded service descriptions & content
Photo gallery or project portfolio
More detailed SEO structure
Custom scope based on your needs

Scope-based · We'll walk you through it

Care available from $199/mo

Not sure which you need? and we'll recommend the right option.

Add-on

Self-Editing Dashboard

Update your own photos, text, and services anytime — no developer needed.

+$300

Available on any plan

Common Questions

Straight answers. No jargon.

Ready for a Site That Actually Converts?

Get a clear price and timeline within 24 hours.

+1 646-392-1635 hello@prhweb.com